Superbowl Central was a madhouse, organized to give those who didn’t want to head all the way out to Glendale an opportunity to participate in the Superbowl madness. I can still recall the first time the Super Bowl came to Arizona in 1996, I was 12 at the time, and I remember how calm it seemed now. Phoenix was such a smaller, calmer place then and puts into perspective how much Arizona has come to embrace the Super Bowl insanity 18 years later. Human chaos driven by beer and a single game, and thankfully for me I got to photograph the humanity downtown, which if you’ve worked in Arizona the humanity is always better downtown.
I got an assignment from Haute Photography to cover the Verizon Super Bowl central event for the San Francisco Hosting Committee. They wanted to ‘experience’ the Superbowl central event through photographs so I was given some basic times to cover and some general instructions of covering families, anything showing what people were enjoying. I forgot while serving in the Peace Corps in Africa the pure pandemonium that a single game of football can create. I’m glad I wasn’t trying to cover this freshly back, it would have been overwhelming to think of the millions of dollars, thousands of hours and volunteers working to put on this massive event. The photos are random, and specifically my favorite images from the week.