What I do

I’ve spent many years doing event photography, commercial and corporate photography but my skills are expansive. I developed our archival system and was central to the creation and maintenance of our team’s data asset management (DAM) system. I helped develop our workflow for active projects, often negotiating up to 2 TB of assets and files and helped work through our social media workflow and our grammatical/proof reading process for social media.

I manage our student workers to help them produce content for social concurrently with our large scale video and photo projects and campaigns and I help identify photo and video creation that will aid media outreach, replenish our stock images and adapt to anticipated client needs. Recently for this purpose I completed by FAA part 107 exam so I could be a certified drone pilot in our office while assisting my two student workers in achieving theirs as well and a drone safety protocol that is recognized by ASU insurance services.

Photography

This was my first and favorite media – I learned on film and have applied those skills into my work today shooting with a Canon R3 and Canon R5. I took my work abroad during time spent freelancing in Sudan and volunteer in the Peace Corps in NorthWestern Zambia. I have worked everything from corporate events, commercial photography, editorial portraits, breaking news and drone imagery and this is a small mixture to show my ability to document everything from events to expert portraits to large scale graduation events.

Videos

Originally I started working with video as a way to diversify my skill set and I’ve come to love it! The challenge of visualizing complex subject matter like deep brain stimulation neural research to topical items like our red-hot Arizona real estate market is always exciting. I included a short announcement video – our Sustainable Development Goals placement – as an example of my editing work and a short social ad we created in partnership with one of our graphic designers who had the idea and I helped him shoot and edit it together.

Social Media

This has been a new venture for me over the past two years – I’ve always enjoyed learning new editing styles and new tasks. These are a few of the different approaches we’ve taken.

  • Semester in Time – a once monthly, student produced archival series. We work with editors and create a post detailing historical aspects of the university, for example the 55th anniversary of one of our dormitories. We’re about 8 months into a one year run where this will eventually be posted by our main university account.
  • Our Behind the Lens series – My student worker team and I shoot photos and videos of different research at the university. While this may seem like a straightforward approach the point is to create a bank of our expert professors to pitch to media, highlight their research and give these experts photo, video and social content they can use for grants, publications and their own promotion.
  • Reels as a primary focus – We produced the university’s main IG reel for graduation and have worked to shoot reels of our experts explaining topics such as Juneteenth, shark week and vertical gardening.